Social Media Considerations for Digital Sales Construction
For some social media yields poor sales results, when for others its their bread and butter. In part 2 I will show you how I have found conversion success when using social media marketing as part of a marketing mix to construct online sales. If you haven’t, please read part 1 of this series as it sets up my definitions.
If you know me or follow this blog you know I am a multichannel marketer. I believe (as you should) sales don’t happen in one place and last click conversions are a very short sighted way of seeing your market.
In real life sales are constructed using multiple channels of communication, both on and offline. A small business’ path to conversion can go something like this, words in red represent a customer touch point or point of communication along the…
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