An article in the New York Times (July 14, 2013) describes an experiment at Nordstrom, after informaring customers, that tracked customers “using the wi-fi signals from their smartphones”. But the cell phones unique signature also permits tracking customer repeat trips, time spent in the store, items purchased etc. But online stores have always stored customer clicks, browsing time, purchased vs considered goods etc. Is the customer tracking in a physical store similar to online tracking of customer choices and therefore a retailer prerogative ? Should the customer be alerted whenever she is being tracked, with approval sought and an incentive provided, for continued tracking ? Should stores send coupons to customers based on their observed shopping interests to increase their reason to shop ? Are there privacy issues that are relevant or is the store a domain that should be permitted to be under retailer control ?
Tips to Make Your eCommerce Website Design Pleasing
The ever-changing technology has greatly influenced the way, people buy and sell things. Now, people extensively depend on internet to carry out their daily task, including shopping. This is one of the main reasons behind the rapid growth of E-commerce websites. There are several factors that determine the success of an E-commerce website, and the design of the website casts a great impact on the customers. No matter, how much quantity of items you include in the website, people will not bother even to have a look, if the user interface is complicated. It doesn’t mean that you need to sacrifice a good eCommerce website design for increasing the sales rate.
An enhanced knowledge about the eCommerce website design will help you to design the website in such a way that it will enable you to create a positive user experience. The…
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Social Media Considerations for Digital Sales Construction
For some social media yields poor sales results, when for others its their bread and butter. In part 2 I will show you how I have found conversion success when using social media marketing as part of a marketing mix to construct online sales. If you haven’t, please read part 1 of this series as it sets up my definitions.
If you know me or follow this blog you know I am a multichannel marketer. I believe (as you should) sales don’t happen in one place and last click conversions are a very short sighted way of seeing your market.
In real life sales are constructed using multiple channels of communication, both on and offline. A small business’ path to conversion can go something like this, words in red represent a customer touch point or point of communication along the…
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Technology continues to further at a pace that few can keep up with. Business owners can certainly have a tough time ensuring that their systems are always up-to-date to take benefit of the latest and greatest. However, despite being complex to keep up with technological advancement, these advancements are fundamental to business success.
Any business conditional on e-commerce as part of their revenue stream needs to pay attention to these trends and get ahead of them to stay competitive.
From past few years, e-commerce has come to assert an ever larger part of our lives. For many of us, shopping or buying goods ranging from daily needs to luxuries no longer involves driving to malls miles away and fighting the crowds. Instead, we prefer going to our PCs or smart phones to shop to our heart’s content. None of this would be made possible without e-commerce.
While the era of…
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